A brand story is a cohesive narrative that encompasses the facts and feelings that are created by the brand. Unlike traditional advertising, which is about showing and telling about your brand, a story inspires an emotional reaction and photography is key to that. With different businesses, I recognise their unique points and discuss with them their history, their branding before formulating the right mood to create narrative images that drive audiences to dig deeper into their brand and gain loyalty. Stand out from the crowd and connect with your target market by identifying the qualities that make your business unique and let me help you tell YOUR story.
Working with various businesses in the past and with an eye for the right mood and composition, I have helped businesses tell their own unique stories to reach their target audiences with photography. Along with a background in advertising and design, my experience helps me understand what works and what doesn't for your target audience and better align your business image with your customers' needs and wants.
Ron and Charlie from Max's Wax House, a sister company of one of Baltimore's best known pubs, Max's Tap House. Ron and Charlie were such fun characters that we felt it was necessary to include them prominently in the brand's social media to present a more human side to the brand instead of simply focusing on the products. This worked well for the brand as audiences engaged and loved their personalities and also strengthens their social message of saving the world one bottle at a time.
Gus Kalaris, founder of Kalaris Family Vineyard. (Above) Charlene West Photography ©
Looking to create your business story?
Fill up the form with a short summary or website to your current business or upcoming business idea and what your brand is all about. We will work with you to create amazing images to help launch your brand and tell your audience your message.